What the Plus!
Google Plus has a tendency to get dragged through the coals in a lot of the Social Media outlets, but I have to say, the more I use it, the more impressive it is. So almost a year after its launch, Guy Kawasaki comes along and points out how awesome G+ is.
For the uninitiated, Kawasaki is the equivalent of the All-Knowing Oz of the information age. He is who every geek/hipster aims to be. Not to mention he’s friendly to boot. So why is it important that he wrote a book about Google plus? Well, the guy has written a bunch of best sellers about entrepreneurialism and they’re basically considered “must haves” in the industry.
But he has only written 2 books about products. In 1990 he wrote about Apple. In 2012 he wrote about Google +. We can argue all day long about what that means or the validity of his expertise, but you’d be wrong and I’d be right. Unless you’re agreeing with me – then we’d both be right.
So Kawasaki put out a simple e-book. It doesn’t take long to read, but it highlights what the media has failed to put its finger on about G+’s value. I think there’s a lot of potential for fledgeling companies to develop a name over on G+, and it might be a good idea to do so on the ground floor.
You can pick it up here (at the time of posting, it’s only 99 cents!):
What the Plus! Google+ for the Rest of Us